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Author: Mike Whitney
Mike is a former Inbound Marketing Specialist at Mainstreethost. Besides writing about marketing, he enjoys old movies, live music, and the Buffalo Bills.
Engaging With Critics Convincingly, Not Desperately
Social media has solidified itself as the platform of communication in modern life. Can it also be used by brands engaging with critics?
Facebook vs. Google: The Battle for Referral Traffic
It’s social media vs. search engine.
Brands Using New Media Themes in Old-School Advertising
When it comes to advertising, these brands are kicking it old AND new school
Facebook Reactions Offer New Engagement Options
Facebook has expanded their Like button to include “Love,” “Haha,” “Wow,” “Sad,” and “Angry.”
How Big Brands Use YouTube to Extend Cultural Impact
The value of engaging video content is not new. However, YouTube marketing provides brands with a new way to give their content cultural longevity.
Self-Branding: 3 Athletes With Real Marketing Game
Here’s a close look at a few athletes who do the most to market themselves.
Playing Catch-Up: How Facebook and Google Approach Video Advertising
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Branded Content Done Right: 3 Examples of Authentic Product Placement
As a movie fan, heavy-handed product placement can be a drag. Nothing’s worse than being jolted out of enjoying a film by the crude and…
In The Spirit: The Best Holiday Advertising of 2015
Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.