Ask a business owner with an e-commerce website one of his or her greatest concerns, and three words will come up: shopping cart abandonment. The…
Author: Olivia Roat
Olivia Roat is formerly an inbound marketing consultant at Mainstreethost - a Buffalo, NY search marketing firm / web design company.
Writing Killer Marketing Headlines with Some Help from BuzzFeed
If you’ve ever spent time on BuzzFeed, you know the site can best be described as one giant, addictive, and amazing time suck. I follow BuzzFeed on Twitter, and when the site tweets the headline of its newest article, I click through to the article almost every time.
Magazine headline writers are heralded as the best in the field, but BuzzFeed is equally adept at composing compelling headlines.
When Grammar and Everyone’s Favorite Memes Combine
I’ve been doing a good deal of reading, writing, and editing, and being the unabashed grammar nerd I am, my eyes seem to be drawn…
What Makes (and Breaks) a Blog Post
I used to abhor the idea of page limits as it applied to paper writing in high school and college. While my peers desperately tried to reach the page limit for a given paper, I fruitlessly attempted not to exceed it. Most students slapped a page of first-rate concocted nonsense on the end of their papers. The more intrepid went to such lengths as to enlarge the periods at the end of sentences to 14-point font (legend has it this can add as much as an extra page to a lengthy paper). Meanwhile, I tried to tweak margins before eventually accepting my role as slayer of sentences.
The Good Old Days: On Hostess, Sweets, and Our Nostalgia-Saturated Society
Marketers tap into memories both real and imagined through nostalgic advertising, and consumers attempt to get in touch with a long-gone past through nostalgic consumption.
Writing Infectious Headlines Without Deceiving Your Readers
Writing titles and headlines is a tough business, but when 80 percent of people read headline copy and only 20 percent read the remaining copy, crafting a compelling, intriguing, and/or witty headline is a necessary evil.
Brands That Force It and Brands That Get It
Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions…
Four of the Most Creative Ad Campaigns of Recent Years
Check out four of the most creative ad campaigns of recent years.
13 Nights to a Better Social Media Strategy
In homage to ABC Family’s 13 Nights of Halloween, I decided to craft a blog post that captures the spirit of a holiday we all love to hate with the timeline of a television affair that’s still going strong after 14 years.
All About the Incredible, Compelling Power of Brand Storytelling
Why brand storytelling might be the most effective way for companies to reach customers.