Content is everywhere you look; it’s videos and blogs, website copy and images; it’s on your website and off, shared on social media and through email. Here are some tips on how you can provide a positive user experience with content strategy.
Category: Content Marketing
A collection of our content marketing blog articles from our many years in the digital marketing world.
Why I Went Inbound and Why You Should, Too: An Interview with Brian Signorelli of HubSpot
I was given the opportunity to interview Brian and talk to him in depth about his role with HubSpot, the inbound marketing methodology, SEO agencies thinking about adopting inbound, what businesses need to do to create a steady flow of content, and whether Dharmesh Shah or Brian Halligan would create a better inbound marketing strategy.
What Makes People Love to Link to Certain Content?
Let’s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. We’ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.
Which Type of Content Gets Shared the Most?
Some types of content are innately more shareable than others. Let’s take a deeper look at a few crafty approaches you can take to ensure your content is in its most shareable state.
Five Reasons Your Business Should Be Blogging
A relatively new concept for businesses, blogging has become more popular in the last eight years or so. Although it’s a foreign concept for many businesses, as a growing trend within the world of marketing, it’s important to understand what a blog is and why businesses should be blogging.
Indulging Your Target Audience: What Cosmo Does Right
Marketing your business on the Internet is all about content, content, and dare I say it, more content! If you are familiar with any form…
5 Sharing Tactics That Made My Viral Post Even More Infectious
After a post went viral, I used several tactics to catalyze its spread across social media. Read on to discover the most effective ways to get more eyes on your booming content.
5 Must-know Content Marketing Tips for Photographers
If you’re a photographer pursuing a content marketing strategy, it’s important to learn as much as possible if you’re going to succeed. Check out these 5 indispensable content marketing tips to stay in the know.
How to Stop Three Blogging Mistakes Dead in Their Tracks
If you’ve been in the inbound marketing world for a while, you know that people have a tendency to glorify thought leaders in the industry….
5 Actionable Tips to Bring Dead Content Marketing Campaigns to Life
Content marketing is a crucial activity that drives business growth by spreading brand awareness, facilitating brand engagement and building brand authority. But, what if it doesn’t work for you? What if it becomes an activity that exists but doesn’t deliver?