If there is one undeniable way to directly communicate with your customers (besides picking up the phone or speaking face-to-face), it’s email for the win. Just because you have a direct route into an inbox, however, does not ensure your message will be seen or well received. For that reason, I’m going to explore 10 of the most effective ways to maximize the success of your email marketing campaigns and help you let this underdog rise to the top (of your contacts’ inboxes).
It hit me when I was cashing out on a much-needed cup of coffee the other night at Tim Hortons. I’d heard similar suggestions countless…
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
Music can often be the leading factor in what elicits an emotional reaction from media viewers. Auditory queues play a significant role in how we…
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation, and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
Humans have been living on planet earth for centuries, fulfilling a myriad of timeless feats that have altered the way we go about our everyday lives. While these milestone advancements in science and technology have bettered the lives of generations to come, they have contributed to countless imperfections as well as from a deteriorating ecosystem to costly world wars. As we reflect on the End of Days, could the future of the human race be up for fatal risk or imminent growth?
Marketers tap into memories both real and imagined through nostalgic advertising, and consumers attempt to get in touch with a long-gone past through nostalgic consumption.
Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions…
Check out four of the most creative ad campaigns of recent years.
Why brand storytelling might be the most effective way for companies to reach customers.
