By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Category: Digital Marketing
Pro Inbound Marketing Tips for Getting Through the Holidays
To help you get through the holidays, we decided to take some valuable inbound marketing tips and apply them to probable predicaments you’ll find yourself or your business in.
In The Spirit: The Best Holiday Advertising of 2015
Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
Marketing Lessons We Can All Learn From Movember [Infographic]
Over the past 12 years, the Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.
4 Surprising Industries that Use Gamification (Is it Right for Your Business?)
Other fields and industries have been using gamified elements for years. With this in mind, it’s only a matter of time before gamification as a marketing strategy becomes the industry norm, putting old-fashioned strategies out to pasture.
Personalized Marketing: The Line Between Cool and Creepy
In today’s world, it can often feel like we’re being watched. On the one hand, it’s wonderful to have friends who seem to telepathically know…
5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.
9 Internet of Things (IoT) Resources for Marketers
Based on predictions and projections, it’s natural to feel a little overwhelmed by the IoT and the impact it can have on your day-to-day. To help, here is a roundup of nine resources that will give you a better understanding of the Internet of Things, examples of how it’s already being leveraged, and a look into what the future of the IoT holds for marketers.
Movie Marketing is Going Digital (and you should, too)
Digital marketing presents an interesting alternative to traditional and costly marketing methods. Just like in most industries, Hollywood can’t completely do away with traditional marketing on platforms like television. But with the increasing reach of digital methods like social media, these expenditures may be obsolete in the future.
The 7 Best Visual Marketing Tools for Non-Designers
Don’t think you have what it takes to make your own visuals? Well, you’re not alone. We can’t all be the next Pablo Picasso –…