Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
Category: Digital Marketing
4 Tips For Drafting a Successful Video Marketing Strategy
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.
B2B & B2C Marketing: How Do The Strategies Differ?
Marketing is marketing, right? You probably know it’s not that simple. Even though we may use the same tools for very different brands, the strategies,…
Programmatic Advertising 101: An Overview
Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
Mother’s Day Marketing: The Best Examples from Recent Years
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
The Importance of Testimonials and How to Use Them Effectively
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
5 Common Myths of Ecommerce Marketing
Ecommerce is an evolving industry, and there are still a lot of misconceptions out there about what marketing in the industry entails. Let’s look at five very common myths of ecommerce marketing.
CAN-SPAM 101: Your Guide to (Much) More Than Compliance
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Is Email Marketing Still Effective?
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
The Importance of Multichannel Holiday Marketing Proven By Stats [INFOGRAPHIC]
The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.
Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.