Regardless of your current social media strategy, there’s no questioning that monitoring conversations around your brand is essential.
Category: Social Media
A Newbie Guide to Using Google Analytics to Track Social Media Marketing
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Do Viral Social Media Campaigns Actually Accomplish Anything?
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
6 Companies That Are Killing It On Instagram
If you’re unsure as to whether or not your company is a good fit for Instagram, or you simply want to take your profile to the next level, take a page from these six brands that are absolutely killing it on the network.
How to Conquer Social Media – A Guide for Small Businesses [EBOOK]
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.
How Social Media Changed the Way We Think About Event Marketing
Today, social networks like Facebook, Twitter, and Instagram are extremely effective marketing tools, often generating great results from both a marketing and sales perspective. So how has social media changed the way we think about event marketing in particular?
6 Ways to Boost Facebook Engagement for Free
How do you fight statistics that say out of 100 Facebook fans only 6 are seeing your posts?
Despite the figures, improving your organic reach is possible. If your budget is limited, you’re new to social media marketing, or you just aren’t willing to pay for results, here are 6 easy and FREE ways you can start improving your Page’s engagement.
The Undeniable Influence of the Emoji
At the surface level, emojis are just a way to add emotion or personality to the less personal ways we communicate. If you’re like many consumers out there, you probably like to include an emoji or two in text messages or social media posts. After all, there’s an emoji to describe practically any emotion, product, or activity you can think of .
Pinterest Dips Into Ecommerce
Not only can users find, collect, and share products they want, but they will also have the option to purchase them directly from their pins! On June 2, Pinterest confirmed that “Buyable Pins” are partnered with a few major brands and two ecommerce platforms, Shopify and Demandware.
A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers
Instant Articles are a new way for brands and publishers to collaborate. Who will benefit most from that collaboration: marketers, publishers, or Facebook itself?