Mobile or responsive: What’s the better approach for appealing to your mobile audience? There are certainly arguments in favor of both options, and no definitive right or wrong answer. It ultimately comes down to what your target audience needs in terms of a digital experience and the time and budget you can commit to the project.
Category: Web Design
Don’t Be Fooled by Vanity Metrics
The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
The Psychology of Online Buying
In order to be the best online seller, get in the mind of your online customers. Here are some tips.
Website Speed and Sales: Is there a Considerable Correlation?
From websites to cars, faster is typically better. However, there are a few basic reasons faster is more than desirable; it’s actually vital to your website’s success.
How Can A/B Testing Improve Your Website’s Effectiveness
A/B testing is a simple tool to help optimize your web presence. Here, I examine some best practices for taking advantage of it.
10 Tips to Create Effective Responsive Design [Infographic]
Within are 10 tips you should follow to create effective responsive design. Happy coding!
The Big Display Stumper: Mobile Websites Vs. Responsive Design
We’ve created a handy list comparing the pros and cons of both mobile websites and responsive design to help you find the best fit for your business.
6 Essential Tips to Make your Online Store Stand Out
With enormous competition, web store owners have to think of retaining existing clients while drawing in new ones. Read on for 6 big tips to do just that.
Creating Light YouTube Embeds for Faster Page Load Speeds
If you’ve ever paid attention to a speed test on a website with a YouTube embed, you’ve probably seen something like this: (results from http://www.webpagetest.org/)…
How to Configure ShiftNav on Responsive WordPress Sites
This effect is a nice alternative to the mobile-select style menus. You can see it in action on Belvedere Podiatry or 800 Maple when you re-size your…