Before you start writing any piece of content, make sure you understand your audience, know your goals, and have a plan for what comes after.
Marketing Blog
Lessons in Web Analysis From the Buffalo HubSpot User Group
Some key SEO and UX takeaways from the latest Buffalo HUG meetup.
Bait and Switch: A Deep Dive on the Perils of Clickbait
Clickbait is a much-maligned type of web content that offers lots of flash, but little substance. Here we dive into why it’s bad for users and businesses.
11 SEO Myths: Debunked [Infographic]
Make sure you’re not damaging your own website’s SEO by believing these common myths.
June 2016 Roundup: 17 Noteworthy Digital Marketing Stats
Check back at the end of each month for the next collection of notable facts and statistics.
A City on the Rise: Buffalo, New York’s Transformation Over the Years
Despite years of tough economic times, Buffalo is on the up-and-up once again.
What’s Trending Now: 5 Marketing Takeaways From Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s internet trends reports provide vital insights for marketers. Here are some major takeaways from this year’s report.
25 Stats You Need to Know About Instagram [Infographic]
Instagram has evolved into one of the largest and most impactful social media networks – and we have the stats to prove it!
How Virtual Reality Could Upend the Marketing Landscape
Virtual reality is finally poised to storm the mainstream. How can marketers adapt?
Nickel City Structures: 6 Great Spots to Enjoy Buffalo’s World-Class Architecture
The architecture in Buffalo speaks volumes about its past and its character – here are some of the best places to tap into that rich history.