To help you conquer content marketing in 2016, we gathered the most noteworthy lessons from last year (and the stats to support them) from BuzzSumo, Content Marketing Institute, Moz, and more.
Marketing Blog
Infographic vs. SlideShare: Which Is Better For Your Content?
Help determine which format is best suited for your content and goals.
Google’s Panda Update: What You Need to Know
We’re here to let you know that Google has made a significant update to Panda, their search results ranking algorithm that targets low-quality content on websites.
“Market in the Year You Live In” and Other Lessons from @GaryVee
Most marketers wait until new platforms are oversaturated to jump in. To “market in the year you live in” is to utilize available tools right now!
Playing Catch-Up: How Facebook and Google Approach Video Advertising
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
7 Random, Yet Indispensable Social Media Statistics [Infographic]
Just as social media is taking over our personal lives, it’s also taking over businesses. Check out these 7 random, yet indispensable social media stats.
To Appear in Google’s Local Listings, Do This First
Claim your listing and verify your Google My Business account. It’s the first step towards helping you break into the Google local listings “3-pack.”
6 SEO Predictions for 2016
6 of the most important upcoming SEO predictions for 2016, including changes to Google Knowledge Graph boxes, Penguin updates, and more.
5 Companies with Exceptional Ecommerce UX
User experience (UX) should remain top-of-mind during the design process and throughout the continued maintenance of your site. To help you navigate the winding road of ecommerce, look to these 5 companies as a guide.
Tech in the Office: How Instant Messaging Improves Productivity
Instant Messaging has a bad reputation in the workplace, but this technology has the power to improve productivity and focus in your office.