At the surface level, emojis are just a way to add emotion or personality to the less personal ways we communicate. If you’re like many consumers out there, you probably like to include an emoji or two in text messages or social media posts. After all, there’s an emoji to describe practically any emotion, product, or activity you can think of .
Marketing Blog
The 7 Best Visual Marketing Tools for Non-Designers
Don’t think you have what it takes to make your own visuals? Well, you’re not alone. We can’t all be the next Pablo Picasso –…
Pinterest Dips Into Ecommerce
Not only can users find, collect, and share products they want, but they will also have the option to purchase them directly from their pins! On June 2, Pinterest confirmed that “Buyable Pins” are partnered with a few major brands and two ecommerce platforms, Shopify and Demandware.
7 Simple Ways to Improve Your Website’s UX
While you may not have the time or financial resources to support a complete redevelopment, this doesn’t mean you have to throw in the towel. There are several simple, affordable ways to improve your website’s UX.
A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers
Instant Articles are a new way for brands and publishers to collaborate. Who will benefit most from that collaboration: marketers, publishers, or Facebook itself?
4 Ways to Sabotage Your Website’s SEO
Search engine rankings are comprised of a series of algorithms that take into account your website’s keywords, content, backlinks, user experience, and much more. There’s…
3 Ways to Unite Your In-Store & Ecommerce User Experiences [INFOGRAPHIC]
It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges.
3 Marketing Activities You Can Automate Today
‘Should we or should we not automate?’ It’s a question that many organizations across the board are asking.
What’s Trending Now: 3 Marketing Takeaways From Mary Meeker’s 2015 Internet Trends Report
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
4 Tips For Drafting a Successful Video Marketing Strategy
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.