To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
Marketing Blog
9 Brands That Used The Force on Twitter During Star Wars Day 2015
Whether to sell a product, service, or just create brand visibility, a plethora of brands used the force on Twitter for #StarWarsDay 2015.
3 Reasons Why Your Ecommerce Site Isn’t Performing
Avoiding these three ecommerce pitfalls will enhance your site’s user experience and help increase conversion rates.
Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords. This infographic will help you learn or brush up on some commonly used terms!
Sustainability Sells: 9 Tweetable Stats Proving Consumers Want You to Go Green
In recent years, society has placed a greater emphasis on the importance of “going green” and promoting environmentally sustainable practices. Check out these 9 tweetable statistics to see how sustainability sells!
The Importance of Testimonials and How to Use Them Effectively
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
5 Common Myths of Ecommerce Marketing
Ecommerce is an evolving industry, and there are still a lot of misconceptions out there about what marketing in the industry entails. Let’s look at five very common myths of ecommerce marketing.
CAN-SPAM 101: Your Guide to (Much) More Than Compliance
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Is a Mobile Site Worth It?
Mobile or responsive: What’s the better approach for appealing to your mobile audience? There are certainly arguments in favor of both options, and no definitive right or wrong answer. It ultimately comes down to what your target audience needs in terms of a digital experience and the time and budget you can commit to the project.
Hashtagging Across Social Networks: What to Know Before You Tweet, Post, or Share
From simple keywords to multi-word phrases, your hashtag options are essentially limitless. But do you know how to use them effectively and what practices to avoid?