There’s a lot that goes into developing a successful AdWords campaign, between selecting the right keywords, ad types, images, and budget strategy, that it might seem overwhelming at first. But have no fear! Here’s everything you need to know to effectively set up your first AdWords campaign.
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
Whether to sell a product, service, or just create brand visibility, a plethora of brands used the force on Twitter for #StarWarsDay 2015.
Avoiding these three ecommerce pitfalls will enhance your site’s user experience and help increase conversion rates.
Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords. This infographic will help you learn or brush up on some commonly used terms!
In recent years, society has placed a greater emphasis on the importance of “going green” and promoting environmentally sustainable practices. Check out these 9 tweetable statistics to see how sustainability sells!
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
Ecommerce is an evolving industry, and there are still a lot of misconceptions out there about what marketing in the industry entails. Let’s look at five very common myths of ecommerce marketing.
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Mobile or responsive: What’s the better approach for appealing to your mobile audience? There are certainly arguments in favor of both options, and no definitive right or wrong answer. It ultimately comes down to what your target audience needs in terms of a digital experience and the time and budget you can commit to the project.
