The ubiquitous hashtag. How did it come into existence? And just how important are hashtags to your social media marketing? Find the the answers to these questions and more in this infographic!
Marketing Blog
Support Your Content Creation with the Right Distribution Strategy
Don’t let your hard work go to waste! Use these tips to help support your content with the right distribution strategy.
The Dos and Don’ts of Email Marketing [Infographic]
You know that email marketing has an important place in your digital marketing strategy (if you’re still unsure, check out another one of our blog posts), but are your campaigns as effective as they could be?
Don’t Be Fooled by Vanity Metrics
The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
The Beauty of Inbound: Relevancy
Your company’s content needs to be not just informational, but relevant to your consumer base.
Inbound Marketing 101: Becoming Magnetic to Today’s Consumers
Inbound marketing is transforming the marketing space, so we put together a brief overview (with the help of our partners at HubSpot) to uncover what inbound is all about and how you can incorporate it into your marketing plan.
Take Your Social Networks Beyond Brand Awareness and Generate Qualified Leads
Social networks serve as a great platform for getting your company’s name out there and discussing what you do and how you do it. But what about your bottom line?
Why Buyer Personas Work for Small Businesses
Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
6 Valuable Lessons from Tim Hortons’ Roll Up the Rim to Win Campaign
Despite my inner turmoil dealing with constant Roll Up the Win losses – it got me questioning “Why? Why am I doing this to myself? Why do I keep returning to something that gives me constant disappointment? WHY?”
Not only that, but how can I take my own addiction for this promotional giveaway and apply it to my own clients? This is what I learned…
The Psychology of Online Buying
In order to be the best online seller, get in the mind of your online customers. Here are some tips.