Your marketing department has spent countless hours putting together an eBook to share with website visitors, social media followers, and most importantly, customers. They’ve meticulously…
Marketing Blog
Customer-Centric Marketing: A Mint.com Interview with Craig Kilgore
The companies with the most exciting marketing concepts today aren’t the ones focused solely on their brand, products, services, or employees, says Craig Kilgore, inbound marketing manager for Mainstreethost. They’re the ones shedding some light on the people that keep them in business: their customers.
The Science Behind the Tweet
Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be?…
SEO: Where to Begin
Whether you’ve begun developing an SEO strategy or you’re not entirely sure what SEO means for your company, there’s definitely a learning curve to understanding how to optimize your content. People talk about the importance of ranking number one, but how do you get there and should that really be the end goal anyways?
Marketing Before and After Automation: A Case Study
The use of marketing automation has truly transformed the way we as marketers do business. Life before it seems, well, inconceivable. Our automation partner, HubSpot,…
Is a Blog Really Worth the Time?
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Social Media: One Size Does Not Fit All
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
What to Post & When to Post It on 9 Important Social Networks [Infographic]
Wipe off that sweat that’s started to drip down your forehead – handling your social media profiles just became a great deal easier.
We’ve created an infographic full of tips on what to post and when to post on nine important social networks.
Cut Through the Clutter: Make Your Email Marketing Stand Out This Holiday Season
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
The Importance of Multichannel Holiday Marketing Proven By Stats [INFOGRAPHIC]
The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.
Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.