Free and cheap doesn’t usually get the job done correctly or completely. Sure, a free trial of new software is a great way to test out something new, but when you’re building a new website and you decide to go the cheapest route possible, you’re bound to run into some serious SEO limitations.
Marketing Blog
Have You Been Affected by Black Hat Seo? Take the Test
The following questions will give you an idea of whether or not you’ve been practicing black hat SEO, and if so, what you need to do to get rid of it.
301 Redirects vs. Canonical Redirects with Printable Materials
In the world of search engine optimization (SEO), things can get tricky quickly, even for someone who’s been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, they’re actually used for completely different purposes.
Is Fixing Your Old Domain’s SEO Mess Worth It?
Should you invest the time and money into fixing an existing site’s SEO, or should you start over with a new domain? Let’s review the pros and cons of each to see what’s a better fit for your business.
How Much Should I Pay for SEO Services, and Why?
Search engine optimization costs that much?! How can that be right? Am I being ripped off? And how do I even know what a fair…
#MSHUnderReview: Why Should Businesses Track Conversions Within Google Analytics? [Video]
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week we’re going to continue with conversions.
The Case Against Duplicate Content
For years, SEO professionals have warned against duplicate content.
Phrases like, “Just don’t do it”, “Make sure every page’s content is unique”, “You don’t want to be penalized for duplicate content” have been heard ‘round the world.
#MSHUnderReview: What is a Landing Page? [Video]
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
10 Ebooks Every Inbound Marketer Should Read
We’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply can’t afford to ignore.
#MSHUnderReview: What Is a Call-to-Action and Why Should I Have Them on My Website? [Video]
Watch Craig Kilgore and Patrick Allen discuss what a call-to-action is and why you should have them on your website in this week’s edition of #MSHUnderReview.