If you’ve been in the inbound marketing world for a while, you know that people have a tendency to glorify thought leaders in the industry….
Marketing Blog
The 9 Best Things about Buffalo, NY (From a Newcomer)
I’m here to dispel the misconceptions and pessimistic outside views by taking a closer look at all the benefits Buffalo has to offer. Read on to discover why the Queen City is, in fact, a wonderful place to live.
A Quick Lesson in Responsive Design [Infographic]
It’s clear that a website built using responsive design is the answer to your mobile website woes. Stop turning mobile users away from your website. Mainstreethost graphic designer Mike Biondo’s latest infographic displays some of the most compelling statistics supporting the benefits of responsive design.
Rise Above With an Underdog Mentality: How to Effectively Utilize Email Marketing
If there is one undeniable way to directly communicate with your customers (besides picking up the phone or speaking face-to-face), it’s email for the win. Just because you have a direct route into an inbox, however, does not ensure your message will be seen or well received. For that reason, I’m going to explore 10 of the most effective ways to maximize the success of your email marketing campaigns and help you let this underdog rise to the top (of your contacts’ inboxes).
Are Upselling Techniques Effective or Irritating?
It hit me when I was cashing out on a much-needed cup of coffee the other night at Tim Hortons. I’d heard similar suggestions countless…
6 Ways Businesses Can Promote Their Brands, Products or Services Using Video
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
What Role Does Music Play in the Most Viral Commercials?
Music can often be the leading factor in what elicits an emotional reaction from media viewers. Auditory queues play a significant role in how we…
How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics
So what are we digging for? Facebook, Twitter, and Pinterest have built-in analytics. I’ll talk about what metrics within those analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts.
#MSHMural: Watch Mike Biondo Bring Buffalo to Life Through a 26-Foot Wide Mural
After almost eight months, the Mainstreethost mural is complete, check out the time lapse video below.
5 Free Twitter Headers: East Coast City Skylines
Here’s a little something special for our fellow East Coast readers. Available now (and free to download) are five brand new Twitter headers, featuring NYC, Buffalo, Toronto, Boston and Miami.