Marketers tap into memories both real and imagined through nostalgic advertising, and consumers attempt to get in touch with a long-gone past through nostalgic consumption.
Marketing Blog
Pro Sports Teams Building Championship Social Media Campaigns
Here’s a look at some of the top pro sports franchises in the game (the social media game, that is) and how they stack up against the finest consumer brands on the market.
Writing Infectious Headlines Without Deceiving Your Readers
Writing titles and headlines is a tough business, but when 80 percent of people read headline copy and only 20 percent read the remaining copy, crafting a compelling, intriguing, and/or witty headline is a necessary evil.
Brands That Force It and Brands That Get It
Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions…
Four of the Most Creative Ad Campaigns of Recent Years
Check out four of the most creative ad campaigns of recent years.
13 Nights to a Better Social Media Strategy
In homage to ABC Family’s 13 Nights of Halloween, I decided to craft a blog post that captures the spirit of a holiday we all love to hate with the timeline of a television affair that’s still going strong after 14 years.
Dead or Alive: Is SEO vs. PPC Really a Debate?
With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.
All About the Incredible, Compelling Power of Brand Storytelling
Why brand storytelling might be the most effective way for companies to reach customers.
The Importance of Reputation Management
This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small…
Smartphone Evolution: Experts Weigh in on Mobile Marketing Strategies
Smartphone Evolution: Experts Weigh in on the Mobile Marketing Debate.