Marketing buzzwords: some are blatantly self-inflating, some are too vague for their own good, and others are just downright confusing.
We’re all familiar with those wrung out, miserably overused industry terms that have been drained of their original potency. They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.
They’ve been so overused in marketing campaigns and everyday conversations that we just had to offer up a few alternatives.