Business owners and marketers alike want to see how their marketing dollars are being put to work, and AdWords reports provide plenty of ways to do so.
Tag: Advertising
Understanding the Advertising Guidelines for 5 of the Top Social Networks
Once you’ve decided that social media advertising fits into your budget and strategy, it’s important to make sure that you adhere to each network’s policy.
In The Spirit: The Best Holiday Advertising of 2015
Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
Snapchat: A Recruitment Tool for Millennial Employees
If your company is looking for fresh, young talent, then you can likely make Snapchat work for you.
Programmatic Advertising 101: An Overview
Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
Mother’s Day Marketing: The Best Examples from Recent Years
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords. This infographic will help you learn or brush up on some commonly used terms!
The Importance of Social Media Visuals (and How to Create Compelling Ones)
Within this post, you’ll learn why social media visuals are so important, plus the dos and don’ts of creating visuals that compel your audience to actually click, share, like, tweet, comment, etc.!
Spotify for Brands: Marketing Through Music
Spotify has managed to do what others failed at: to bring advertisement to online streaming. Here are the latest developments in Spotify’s ad options for brands.
Five Creative Brands with the Brightest Ideas on Super Bowl Sunday
Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack, some even generating buzz without spending a dime (ah, social media).