The use of marketing automation has truly transformed the way we as marketers do business. Life before it seems, well, inconceivable. Our automation partner, HubSpot,…
Tag: Inbound Marketing
Is a Blog Really Worth the Time?
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Cut Through the Clutter: Make Your Email Marketing Stand Out This Holiday Season
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
Small Business Marketing: 5 DIY Marketing Tips for Small Business Owners
Digital Marketing can get very costly in this day and age. However, there are a number of things that can be done to help small business owners that don’t have a large marketing budget. A little elbow grease can go a long way– here are a few things that can be done to get the ball rolling:
5 Tips to Increase Close Percentage With Sales and Marketing Alignment
Companies with a solid sales and marketing alignment see a 20% growth in annual revenue, according to Aberdeen Group.
So if you’re struggling to join forces with your sales department (or vice versa), and your company is struggling because of it, read on. Here are five ways to align your sales and marketing departments.
Healthy Lead Generation Starts with a Well-Balanced Breakfast [INFOGRAPHIC]
Generating leads is an imperative step toward obtaining new clients and customers for your business. With email marketing to content marketing to social media campaigns and more, there are endless recipes you can follow to attract and acquire new leads.
7 Insightful Email Marketing Stats for Small Businesses [INFOGRAPHIC]
According to HubSpot, “Saturday has the highest click-through-rate at over 9%, and Sunday is the second highest.” For more statistics, check out the infographic below that illustrates seven insightful email marketing stats for small businesses.
7 Helpful Blogging Stats [INFOGRAPHIC]
Interested in how blogging can help your business? Here’s an infographic with 7 helpful blogging stats!
Why Doesn’t Increased Site Traffic Always Mean More Conversions?
Your traffic has doubled, tripled, or even quadrupled! But why aren’t the new visitors filling out contact forms, downloading demos or purchasing products?
Below are some of the most common culprits, and what you can do to change your fate in each circumstance.
As a Small Business, Should I Invest in Content Marketing or Advertising?
I can’t make the decision for you, but I would like you to consider the following…