For-profit and nonprofit businesses ultimately have the same objective: make money. Whether you’re selling a tangible product or service or you’re trying to attract donors…
Tag: Marketing
“Open Your World”: What Small Businesses Can Learn from Heineken
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
The Pros and Cons of Personalized Marketing
Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.