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Tag: Optimization
Five Marketing Tasks for the Dog Days of Summer
Every dog has his day – and today is yours! Enjoy our five marketing tasks to complete during the dog days of summer
Website Speed and Sales: Is there a Considerable Correlation?
From websites to cars, faster is typically better. However, there are a few basic reasons faster is more than desirable; it’s actually vital to your website’s success.
5 Tips to Increase Close Percentage With Sales and Marketing Alignment
Companies with a solid sales and marketing alignment see a 20% growth in annual revenue, according to Aberdeen Group.
So if you’re struggling to join forces with your sales department (or vice versa), and your company is struggling because of it, read on. Here are five ways to align your sales and marketing departments.
Roll the Highlight Reel: Videos Boost Engagement, Clicks and Conversions
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation, and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
Dead or Alive: Is SEO vs. PPC Really a Debate?
With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.
Know Your SEO Goals
Without goals, you cannot easily track your ongoing SEO campaigns. Sure, you can track your site’s traffic, rankings, and other metrics, but what are you shooting for?
Is Your SEO Company Using Black Hat Techniques? Mainstreethost Can Help
Black Hat SEO is a type of search engine optimization that uses undesirable tactics to push low-ranking websites up into higher positions in the SERPs (search engine results pages). Employing these tactics often results in websites being penalized or blacklisted (banned) by the search engines.