Mobile app development has helped some of the biggest companies in the world reach audiences in exciting new ways. Is it right for you?
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IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
Why Are so Many Brands Forgetting Their Apostrophes?
I think we all know (or should know) the fundamental rule : when something belongs to someone, his or her name gets an apostrophe just…
Brands That Force It and Brands That Get It
Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions…