The value of engaging video content is not new. However, YouTube marketing provides brands with a new way to give their content cultural longevity.
Tag: Video Advertising
Playing Catch-Up: How Facebook and Google Approach Video Advertising
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
What Role Does Music Play in the Most Viral Commercials?
Music can often be the leading factor in what elicits an emotional reaction from media viewers. Auditory queues play a significant role in how we…