New video marketing platforms and technologies are constantly evolving, and businesses of all sizes and industries need to stay up to date.
Tag: Video Marketing
5 Digital Marketing Predictions for 2017
From the increased focus on mobile to the rise of live video, here are a few of our predictions for the future of digital marketing in 2017.
YouTube for Ecommerce: A Look at Google’s Video Shopping Ad Formats
YouTube is now establishing its video platform as a way for brands to sell their products, not just advertise them.
Facebook, Twitter Take Bold Steps Into Live Video
Both Facebook and Twitter see live video as a major part of the future of social media – here’s how each company is preparing for that brave new world.
How Small Brands Can Expand Their Audience Directly Through Video Marketing
Video marketing can make the difference between audience growth and stagnation.
Snapchat for Beginners: 6 Ways to Use it For Your Business
If you’ve thought about using Snapchat for your business, here are some easy ways to get started!
How Big Brands Use YouTube to Extend Cultural Impact
The value of engaging video content is not new. However, YouTube marketing provides brands with a new way to give their content cultural longevity.
Playing Catch-Up: How Facebook and Google Approach Video Advertising
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Movie Marketing is Going Digital (and you should, too)
Digital marketing presents an interesting alternative to traditional and costly marketing methods. Just like in most industries, Hollywood can’t completely do away with traditional marketing on platforms like television. But with the increasing reach of digital methods like social media, these expenditures may be obsolete in the future.
4 Tips For Drafting a Successful Video Marketing Strategy
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.