If you haven’t noticed, we’ve been talking about user experience quite a bit lately. And by quite a bit, I mean all of our posts this month are about some aspect of user experience- but hey, it’s an important topic!
So, here are 13 overlooked elements of user experience…
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation, and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
