With hundreds of thousands of content bites uploaded any second now, the ability to filter out what is valuable and really matters has become a challenging task for Inbound Marketers. The number of digital publishers, resources, hubs and so on has increased to a level that can often be too overwhelming for busy professionals to absorb. To ease your way through all that mass of content, we’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of Inbound Marketing you simply can’t afford to ignore:
1) The Guide to Inbound Marketing & Automation by Pardot
This ebook contains a brief, to-the-point explanation of the nature of Inbound Marketing, where it falls short as a standalone discipline and how a synergy with Marketing Automation can lead to better ROI. Written in an easy-to-comprehend way, with no distracting design elements.
2) Search Engine Optimization – Past, Present and Future by Hubspot
Search Marketing plays an equally important role in assuring the success of all the rest of your Inbound activities. Google’s never-stopping algorithm changes have definitely altered the rules of the “SEO game”, thus requiring marketers to know more and act smarter. Hubspot’s ebook is a must read, containing valuable up-to-date advice on how to focus your SEO efforts for maximum visibility in 2014.
3) A Guide to Creating Content for Demand Generation by Marketo
The ebook dives into the basics of Content Marketing for Demand Generation, trying to solve the eternal question of “How to create content that sells?” A concise, analytical and valuable source, written by professionals for professionals.
4) Best Practices Guide to Successful Landing Pages by Pardot
Whether a regular visitor to your website will turn out to become a lead in your sales funnel is usually decided within seconds. One of the key factors that influence that decision is landing page optimization: design, navigation, ease of access and so on. The Best Practices Guide to Landing Pages ebook provides you with some useful tips about how to boost the effectiveness of your landing pages and raise the number and quality of your B2B conversions. The ebook takes a quick 15 min. read and is written in a well-structured manner.
5) 5 Marketing Automation Strategies to Nurture Leads and Create Long-Term Customer Relationships by Hubspot
As with most of Hubspot’s resources, this guide provides practical solutions and aims to ease and improve your journey towards long-term, successful lead nurturing. Furthermore, the ebook highlights how automating your marketing processes can additionally impact repeat purchases, as well as help discovering and further nurturing brand ambassadors.
6) 7 Elements of Inbound Storytelling by John Bonini
Beautifully designed, this ebook defends the concept of storytelling as a most successful technique to differentiate your brand from your competitors. As opposed to generic, dry value propositions and uninspiring and boring content, the art of telling remarkable stories in line with your business surely has more power to inspire prospects to take action.
7) The Blueprint of a Modern Marketing Campaign by Kapost and Eloqua
Did you know that 60-70% of content produced by B2B Marketing goes unused? In order to avoid unproductive practices within your Content Marketing, you need to learn how to execute your campaigns in a more aligned and productive way. The Blueprint of a Modern Marketing Campaign ebook gives you more details about how to achieve that goal. Additionally, the ebook contains some worksheets called the “Modern Marketers’ exercises” that aim to help you design your blueprint for your next marketing campaign.
8) The Advanced Content Marketing Guide by Neil Patel and Kathryn Aragon
An evergreen guide for the art of content marketing, this ebook is presented in the form of attractive visuals. This volume covers the ten basic aspects of the discipline from strategic foundation, idea generation, to planning and monetizing.
9) 58 Social Media Tips for Content Marketing by Content Marketing Institute
This ebook includes a collection of best practices for top social media channels that content marketers use to reach their audiences. Additionally, the Social Media Tips for Content Marketing ebook includes practical examples of brands – such as Taco Bell, Red Bull and Dell – that have managed to successfully master their presence on those channels.
10) Content Marketing, Meet Content Selling by KnowledgeTree
The content assets produced by you and your marketing colleagues are no longer solely aimed to suit lead generation and nurturing needs. The concept of content selling explained in the ebook describes how marketing collateral has now become a must for sales purposes too. Moreover, this ebook provides some insights on both how to effectively collaborate with your sales colleagues and how to match and evaluate appropriate content assets to generate more revenue.
Are there any particular ebooks that you think should definitely be included in the list of must-reads for inbound marketers? Let us know in the comments!
Hi Smilena. Great list here. Thanks for including Neil’s and my Content Marketing guide. Really appreciate the mention!
KathrynAragon The pleasure was all mine! It’s simply a great source, therefore a “must-share” one 🙂