You see it every day, whether you consciously realize it or not. On road signs, restaurant logos, and all the websites you visit daily – typography is everywhere.
Typography is also an imperative aspect of the design process, although many people overlook its importance and assume that default typefaces work just as well. In some instances, using common typefaces like Times New Roman or Myriad Pro won’t hurt your business – but there are times when having a little background knowledge in the art of typography can help make your business stand out over others.
Don’t waste time memorizing every typeface ever created (not even professional designers know them all); but taking some time to educate yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography.
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