Introduction

In this eBook, we’ll explore the details of how local SEO works, how it differs from traditional SEO, and how to leverage a local strategy to outrank and outperform your competition.

We will walk through the foundational elements of local SEO, explore how citations work, what to do with schema markup, how to attract links, and how to prepare for the future of local SEO. Along the way, we’ll share best practices, tips and tools needed to gain maximum visibility in the local search results page.

Make no mistake, getting your business to rank on page one is a challenging task. In fact, it's more difficult than ever. With more and more businesses recognizing the benefits of local search, most competitive verticals have become crowded, making it tough to stand out.

In this guide, we will break down the strategies we have found most effective over the past 20 years in the search engine optimization world. We have successfully optimized over 20,000 websites and have developed a systematic approach to gaining exposure for local businesses.

We’re going to look at how to provide search engines with the appropriate information, so when someone is searching for your product or services, you have what it takes to show up on top of the results page.

Let’s dive in!